How Direct Mail Can Boost Your Online Presence

The benefits of digital marketing are well documented: wider reach, interactivity and extreme cost efficiency. Put simply, the digital age has transformed the way we communicate and opened up a myriad of new marketing opportunities. Yet the mistake many companies make is assuming that this spells the death of traditional marketing strategies, such as direct mail. While digital has its advantages, there are a host of features inherent to print marketing that you cannot replicate or replace online. Direct mail is one of the most effective forms of print marketing—and the best part is, it can be tied in perfectly with a digital campaign. Related: Direct mail stats: Response rate, open rate, ROI Why is direct mail so effective? Well, in a recent study on consumer response rate, the Direct Marketing Association (DMA) found that direct mail achieves a 4.4% response rate, compared to just 0.12% for email. The DMA concluded that consumers have become saturated and overwhelmed by cluttered email inboxes. They're more receptive to receiving physical marketing in the mail. In fact, the DMA found that the response rates for direct mail can be 10-30x higher than digital. Print marketing has something that digital doesn't: physicality. People like to hold things. The haptic sense is intimately tied up with building a sense of trust. When a consumer can hold something tactile, like a flyer or a brochure, they feel a deeper connection to your brand than they would if they were reading an email. A recent study carried out by the U.K.'s Royal Mail showed a resurgence in the use of direct mail in recent years. The report concludes that direct mail's enduring success stems from the fact that "giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience." So, how can direct mail fit within a digital campaign? It's time to stop thinking of print and digital as enemies, and start viewing them as powerful allies. Print and digital can create a powerful synergy, producing a marketing effect that's greater than the sum of its parts. Here to help you boost your efficiency, we bring you a guide to combining direct mail with an effective digital strategy. How to combine direct mail with digital marketing Option 1: Start with direct mail Direct mail has a far greater response rate than email. As such, it can make sense to kick off your marketing campaign with direct mail and follow up with digital. The printed media that you post should always include information that will lead your customers back to your digital presence—social media channels, website, email addresses, online promotional offers, etc. Target prospective clients by location or by demographic, and make sure your print designs are eye-catching, captivating and clear. A week after your target consumers have received the mail, follow up with an email. Companies can generally afford to send up to four follow-up emails per printed mail piece; any more than that and you risk alienating customers. Option 2: Start with digital Bear in mind it's not just print mail that can lead back to digital channels. You can also flip it around and start with digital marketing, which you use to boost your print results. The relationship between the two is best conceptualized as a conversation: They work best when they support each other. One great way to complement direct mail is to use a digital opt-in form. If your website and newsletters contain a link for customers to sign up for print materials, then the effectiveness of your print marketing will soar dramatically. By opting in online, consumers are far more likely to engage with the physical mail they receive. They've made an active choice and want to see what you have to offer. One great example is the power of print catalogs. Loyal customers love receiving catalogs in the mail from brands they frequently shop online. Of course, they know they can find the information elsewhere, but there is something undeniably satisfying about flicking through the pages of an actual catalog. Remember, direct mail is even more successful when triggered by a digital opt-in. Include a call-to-action A call-to-action is a simple command that guides consumers to another part of your brand. For example, you might include a message on your direct mail that reads: Why not visit our blog? That way, your print media becomes an ad for a particular online service, source of information, or action. The great thing about a call-to-action is that you can use it to measure the success of your campaign. For example, let's say you send out 1,000 newsletters by direct mail, each directing the reader to a new offer on your website. If over the next week, you track 400 new unique visits to this specific landing page, you can estimate a print response rate of around 40%. This gives you a strong sense of the ROI of your direct mail. The best way to make calls-to-action irresistible is to give consumers an incentive to follow your command—for example, a discount or an exclusive offer. What's more, you can include a digital code as part of the offer, giving you an easy way to track individual response rates and gather data on each consumer. The key to an effective call-to-action is simplicity. Don't make the mistake of trying to get consumers to do too many things at once. Keep it clear, helpful and friendly with specific phrases like "Why not follow us on Facebook?" or "Check out our new collection." Use QR codes QR codes can also help you track the efficiency of your direct mail. QR codes are digital tags that can be printed, meaning they provide a gateway between your printed media (flyers, leaflets, brochures) and your digital content (websites, videos, online promotions). Your audience can unlock a whole world of digital engagement every time they hold one of your printed pieces. What better way to tie your direct mail to your online presence? You can enable a QR code to perform a whole host of functions when scanned: open a website, show a video, play a game, make a phone call, or even send an email. You can then track these digital responses via a URL referrer, allowing you to precisely measure ROI and adjust your strategy accordingly. A QR code is a great way to make sure your direct mail leads consumers back to your digital campaign, as it cuts out the step of them having to go online for themselves. Use augmented reality Another way to track ROI on your printed media is the use of augmented reality (AR). An increasingly popular alternative to QR codes, AR apps like GizThis offer the same features, but thanks to innovations in image recognition technology, they use pictures instead of codes. By leveraging this new functionality, you can use unique designs, beautiful photos, or even brand logos to trigger a whole new world of digital content. This is a great way to ensure that the design of your printed media remains aesthetically pleasing, while also serving its most important function: leading people to your online content. This is the perfect synthesis of both strategies, because you can harness the tactile, personal qualities of print marketing while enjoying the precision and data-generating capability of digital. Control your reach Print and digital can be used to target very different audiences. Where direct mail is specific to a niche local audience, digital marketing can immediately reach a broader, international audience. With this in mind, it makes sense to tailor your printed media to the demographics of each location. That way, you have more control over your reach and can target the specific type of consumer you're reaching out to. By researching the desires and expectations of different areas according to gender, location, age and taste, you can make sure your direct mail is highly personal, a great counter-balance for more wide-reaching online strategies. This will make your whole campaign more accurate and more cost-effective. Key takeaway Direct mail is a tried-and-tested method of engaging consumers that has a great response rate. It entices prospective customers and rewards existing ones. However, in the modern age, no direct mail campaign will be truly effective unless it's carefully coordinated alongside a strong digital presence. Use opt-in forms on your online media to trigger active responses to direct mail. Make sure your printed materials are highly aesthetic and, above all, designed to draw people back to your online campaign. When print and digital work in harmony, they really are unstoppable. Ready to build your own campaigns in minutes? Learn more about the direct mail features in Lucidpress, and give it a test drive.

The Importance Of Free Speech Amendment - 1711 Words

Dear Founding Fathers, I am writing this letter with concern to two of the amendments written on the US constitution. Firstly, I would like to talk about Free Speech Amendment. The bill of Rights States that, â€Å"Congress shall make no law†¦ prohibiting the†¦ exercise of†¦ freedom of speech.† Even though this amendment has helped our society nowadays, I feel as if the amendment was made too strict. These amendments protect individuals from having their speech limited by government action, which is intended to stop a government from silencing speech it doesnt like. However, there are some special cases (later discussed in this letter) which make it hard for the government to do their job at times. Due to this, the amendment should have been†¦show more content†¦Furthermore, according to the Government of the United States in â€Å"Title VII of the Civil Rights Act of 1964 prohibits discrimination on the basis of race, color, sex, or ethnic origin†. According to the Merriam-Webster Dictionary, the definition of the word law is â€Å"a binding custom or practice of a community; a rule of conduct or action formally recognized as binding or enforces by a controlling authority.† Although the government tries to keep free speech to a maximum, there are a few occasions where they would prohibit selected people from free speech. This really only happens when free speech makes it difficult for the government to do their job; which is keeping people safe. For example, someone works for the FBI, or has access to classified information which should not be told to the entire nation. In this case, the government has no choice, but to not allow that person to share that information freely. Even though this amendment has helped our society nowadays, I feel as if the amendment was made too strict. These amendments protect individuals from having their speech limited by government action, which is intended to stop a government from silenc ing speech it doesnt like. However, there are some special occasions where the government is unable to perform tasks needed to keep the people of the country safe. Additionally, many peopleShow MoreRelatedFree Speech Freedom Of Speech1180 Words   |  5 PagesFree speech shall not incite evil and hatred in this country. The First Amendment prevents the government from infringing upon our freedom of assembly and speech. â€Å"The disability is so complete that Congress is expressly forbidden to enact laws respecting an establishment of religion, or laws abridging the free exercise of religion, freedom of speech and press, and the right to petition the government† (Bybee). As a whole, our founding fathers only had good intentions with regards to First AmendmentRead MoreWhy the 1st Amendment Is the Best1142 Words   |  5 PagesAmendment Essay By: Christina Ramler Neil Gaiman once said, â€Å"The current total of countries in the world with First Amendments is one. You have guaranteed the freedom of speech. Other countries don’t have that.† At the time of the amendments’ creation, a vast majority of operating countries had not yet granted their people such freedoms. Granting every citizen of the United States this right seemed to have been an important landmark in this nation’s history. Along with others, this right is declaredRead MoreSpeech On Freedom Of Speech1147 Words   |  5 Pages Freedom of speech serves to be a fundamental democratic right that affords every citizen participation in The United States constitutional democracy. It is a vital tool because it can be utilized by every person, rich, poor, black or white to voice their concerns and rejections of the federal or state government in hopes to bring about change. In addition, the first amendment allows for the free exchange of ideas, as it creates the moral imperative to challenge and oppose hateful ideas and celebrateRead MoreThe World War I And The Red Scare1552 Words   |  7 Pagesdistributing a document denouncing the draft in name of the 13th amendment (Schenck 1). When insurgency and fear continued, Congress amended the Espionage Act with the Sedition Act, which limited many more forms of speech (Fariello 14). At this point, society had to decide whether these limits on speech aligned with its interests. Holmes similarly had to consider whether to forfeit his belief that ideals in the Constitution and its Amendments exist absolutely (Cohen 27). In the end, he decided that aRead MoreFree Speech : The Importance Of The Freedom Of Speech1079 Words   |  5 PagesFree speech in my mind, should be universally protected, except when that speech turns into hate against any particular minority and incites violence that is not needed for the safety of the public at large. Freedom of speech serves to be a fundamental democratic right that affords every citizen to participate in the United States constitutional democracy. It is a vital tool because it can be used by every person, rich, poor, black or white, to voice their concerns and rejections of the federal orRead MoreThe Importance Of Freedom Of Speech979 Words   |  4 Pagesfirst amendment includes the most cherished one: the freedom of speec h. Freedom of speech gives citizens the right to express their own opinions publicly without government interference, violating laws, or inciting any kind of violence or rebellion. However, the first amendment does not mean anyone can simply say whatever they want. There are several topics that are strictly scrutinized by law and there are even some situations in which freedom of speech is lawfully restricted. Freedom of speech isRead MoreThe First Amendment Of The United States Constitution915 Words   |  4 Pagesor prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. These 45 words of the First Amendment to the United States Constitution embody some of our most important ideas about the meaning of liberty. A nationally recognized leader in the field of law related citizen education has truly broken down the importance of the First Amendment and he say, â€Å"RemoveRead MoreBogen (1983) States That The Main Specify Of The Right1532 Words   |  7 PagesBogen (1983) states that the main specify of the right to freedom of speech in the essential sanction of any province before the American Revolution alluded to the privileges of administrators amid sessions of the lawmaking body. The significance given the term in this restricted setting affected its importance when connected to the entire society. The improvement of parliamentary benefit exhibits an acknowledgment in early America of the connection amongst discourse and the political procedure andRead MoreThe Case Of Samuel Roth921 Words   |  4 Pageswas prosecuted for publishing photos of na ked women. Both men appealed to the Supreme Court and their cases were merged together. 3. Questions of the Case Did the California or Federal Statute violate David Albert and Samuel Roth’s First Amendment freedom of speech? Did California violate David Alberts Due Process? 4. Holding No. The ruling was 6-3 in favor of the United States. The ruling was 7-2 in favor of California. 5. Opinion of the Court Justice Brennan delivered the opinion of the Court.Read MoreContent Based V Content Neutral Speech : How Occupational Licensing Threatens First Amendment Protections Essay1330 Words   |  6 PagesContent Based v. Content Neutral Speech: How Occupational Licensing Threatens First Amendment Protections Introduction Since the 1950’s, occupational licensing has grown from 73 occupations to thousands of occupations being licensed. In fact, 28% of American jobs require a license in order to practice a profession. Occupational licensing is a method of economic regulation whereby the government controls the entry and supply of participants in a given profession. Occupational licensing can be

Immigration During The United States - 1078 Words

In the U.S.’ growing population, not only are the number of Americans growing each day, but also the number of illegal aliens. While immigrants brought a mass variety of races and culture to the U.S., only recently has it become a bigger, more illegal problem. Change needs to happen with this problem for it is illegal and the country knows what is happening. While immigration has been with the U.S. from the very beginning, it’s becoming worse with every year. In order to understand illegal immigration, one must first know the laws and background. â€Å"The United States Supreme court determined that immigration came under federal jurisdiction in 1875, and Congress established the Immigration Service in 1891†(â€Å" History of Immigration Laws in†¦show more content†¦32-33) When the new system came into being, there werewas only a certain number of people allowed to enter the country for labor, family unification, and political asylum. The system heavily restricted immigration from Mexico and South America which led to the increasing rise of illegal immigration. Getting closer to home in the 1980’s, illegal immigration and border security became the number one issue in the immigration debate which then led to Congress granting more powers to law enforcement agencies, which allowed the punishment of people who have helped or have taken part in illegal immigration. Today,â€Å"Congress has made it illegal for the U.S . government to deny entrance into the United States based on political beliefs, ideologies, or associations. At the same time, Congress voted to allow a 40 percent increase in the number of immigrants lawfully permitted per year.† (History of Immigration Laws in the U.S. 39-41). While immigration is a problem, most Americans do not know the laws of immigration which leads to the illegal aliens coming in right under their noses, which in turn is a problem. Being that Texas and Mexico are neighbors, it would only make sense that Texas is one of the most populated illegal alien states, as well as California. Just last year, there was a count of about 1,810,00 illegal aliens living in Texas which was 70,000 more than in 2010. While this number affects the state, it also affects the residents

Woman Representation in Comic Books for Portrayal - myassignmenthelp

Question: Discuss about theWoman Representation in Comic Books for Portrayal. Answer: Comic books always had the difficulty in maintaining the characterization of women. Women portrayal in comic books has always been a topic of controversy, since its inception. Both Marvel and DC comics are trying to promote women characters, with an attempt of de-sexualizing them. Marvel tried to showcase some super talents but the attempts are mostly unsuccessful. Critics have argued that women roles as supporting or lead characters are more subjected to the gender stereotypes; often they are objectified in a sexualized manner. Apart from super girls, women were primarily depicted in secondary characters, for example; career girls, sexy teenagers or romantic heroines. Previously, the female comic creators have always been a minority in the comic industry. They have made notable impact in the beginning. However, female comic writers dont achieve much recognition as that of the male comic artists. Women comic creators have been working in every genre, beginning from superheroes to romance, horror to crime, war to westerns and more. Some famous women comic writers are; Becky Cloonan, Gail Simone, Kate Leth and others. Therefore, differences still exists in this modern society and women are portrayed in stereotypical manner. At times, some of the characters sex appeal is used to launch the comic series (Bongco). While male superheroes are portrayed as some serious figure, womens sexuality is being used enormously. A few months ago, the movie Wonder Woman adapted from the famous DC Comics character, released and received mixed reviews. Many argued that the representation of the female character was too mainstream. Some said the character is much of a feminist icon, others felt it was just another movie with a female superhero. However, the sexualization of female characters in comic world is a major concern. Even Marvel comics depict women in a blatant manner, treating them unequally as compared to their male counterparts. Therefore, comics make women seem week, less aggressive, less dangerous and not on an equal track with the male characters (Wolf). References Bongco, Mila.Reading comics: Language, culture, and the concept of the superhero in comic books. Routledge, 2014. Wolf, Naomi.The beauty myth: How images of beauty are used against women. Random House, 2013.

How to Do an Outline For Research Paper

How to Do an Outline For Research PaperWriting an outline for a research paper is something that has been recommended many times by professionals. It is a bit of a daunting task and one that many people will give up if they feel they are not confident enough to tackle it.The trick to writing an outline is to start with the end in mind. How do you plan to move through the paper, what chapters you will look at and what research data you need to collect? By having a rough idea of where you want to take the paper, it makes it easier to prepare the questions that need to be asked of the key facts.Creating a basic outline can also help to focus your research. It can help you to find out exactly what areas you need to cover. This will ensure that you do not go off track and start reading the same information over again. If you have a general idea of what you want to achieve, you can then do the next chapter to ensure that all the important information has been covered.If you do decide to be gin the research paper with an outline, then be prepared to revise it regularly. The first draft may not work for you. But you can change some of the information until you get the conclusion you want.When you are beginning the research, you should have a really good idea of what you want to achieve and you should also have an outline in mind. An outline for a research paper is a good way to ensure that you have all the information you need before you start to read the material out. The outline will also make it easier to find certain details.Writing an outline for a research paper is really just a guideline. It can also be useful when you are starting the research. You can determine what the chapter or sections will be about before you start to read. This will enable you to know which facts you need to remember and which will give you a general idea of the topic.When you are preparing for an outline for a research paper, it is important to try to think like you would in a situation where you are faced with a question. Try to use this process when you are reading through the material and keep thinking like a student, meaning that you keep taking notes as you go along. By taking notes, you will be able to remember the data that you will need to.Having an outline for a research paper is a great way to keep all the important information that you need. It will enable you to be organised and ensure that you don't lose any points you may have covered. It will also help you focus on the important points and will allow you to read the material in the right order.

Essay Topics - Which Essay Topics to Write for ETS and What to Expect From Them

Essay Topics - Which Essay Topics to Write for ETS and What to Expect From ThemWriting an ETS (Essay Topics Test) paper can be a difficult thing to do, especially if you don't know what to do. What you have to remember is that when you're writing the essays, you need to make sure that you will be able to answer any questions that may come up while you're writing. This means that you must write your essay in a way so that it's easy for the teachers and the other students to understand and you must ensure that all your points are written properly. Here are some of the more popular ETS Essay Topics for ETS/ET.The first topic to look at is the previous topic. It may be a good idea to think about the old school and what the students were doing before the computer era, and see if you can still identify with what the students used to do before. Think about what it was like to read your parent's books and see what they were talking about.For example, you might have a particular event in whic h the students were greatly involved with and then you have the other event that the students were not a part of. It's a good idea to work through those two things, looking at why they are similar and why they are different.The next topic that you need to look at for ETS is your job. Think about the job that you have right now and then think about what your job was before you got the job. Think about how you dealt with it, what you liked about it, and what you didn't like about it. Also, try to figure out why it is that you have the job you have.What you need to do in order to figure out what it is that you could have done better and what you did right is to actually look at what you would have done in the same situation. Once you figured out your strengths and weaknesses, you'll be much better able to see what you would have done differently. From there, you can adjust your approach for this particular job.If you think about what it was like when you were a kid, think about how the school life was and how it was like when you were a student. Try to look at it from both a personal and an intellectual perspective and then you can sort of picture how your life was in the past.The next one is the most controversial and that is the big one - what you know now versus what you know then. Your aim with this one is to work on the things that you know now, but still want to bring up new things, as well as the things that you've already tried to bring up, and also the things that you haven't tried to bring up.

Up in Arms About English 201 Essay Samples?

Up in Arms About English 201 Essay Samples? Moreover, our English-speaking writers make sure every order has original content and an appropriate structure. If you do choose to provide a final, here are a couple of sample finals to provide you ideas for your own. Today, there are lots of on-line sites which provide sample papers. Should you need more assistance with editing and revising, there are a few free tools readily available online. Understanding English 201 Essay Samples Writing a persuasive essay can be challenging because you're not simply presenting the research materials that you've gathered but you're trying to influence your readers. English essay samples need to be thoroughly analyzed and understood for the youthful student before trying to compose his magnum opus. Such last-minute searching never becomes futile, which results in unfinished essay assignments and ends in a poor grade. Many students seek scholarship so the financial facets of studying would be l ess of a burden in their opinion. Understanding English 201 Essay Samples If one paragraph looks weak, then the general caliber of your essay will be lacking. Whether it's an argumentative or expository essay that you're writing, it is essential to develop a clear thesis statement and an obvious sound reasoning. It is essential that the thesis statement ought to be slimmed down to be able to adhere to the guidelines of the given writing exercise. Thesis statements can take on several distinct forms, but the most essential issue is that you have to be in a position to defend it. Before you turn in your assignment, you are going to want to check over it one final moment. The range of reasons you have will vary based on the assignment and the necessary length, but if you're not sure, three is an excellent place to begin. Students should choose which position they need to take based upon the amount and caliber of the points they're ready to come up with to support their positio n. They must have a high level of discipline to have on a uniform because this method of dressing does not allow you to dress in any other fashion or particular style that you desire. Let's have a peek at its advantages and disadvantages. Bear in mind an argumentative essay is based more on facts instead of emotion. After the mother's or child's life is in danger. Some of the absolute most essential things in life cannot be purchased with money, including, friendship, love, knowledge, honestly, spirituality. Choosing Good English 201 Essay Samples Essay writing per se is no simple job to do. Some students find a great deal of difficulty writing the essay, even if they have the ability to discover strong points. Writing is quite a strong tool. It has been around for quite a long time. Hearsay, Deception and English 201 Essay Samples Also, because of the advancement in medicine, doctors have the ability to tell whether a kid would be born with a chronic disease. Let's s ay your topic is to talk about an extracurricular activity that has played a huge effect on your life. It tricky to say just how lots of her poems touch on the topic of life and death, but certainly a lot of them mention it. The parents might not be in a position to supply the financial and emotional support to the kid. You can easily locate essay writing services that may write for you at cheap prices. Personal essays can occasionally include things like personal information which you would not like to share. Pros of selecting a low-cost essay service Availability Everywhere on the web, you can get one or other essay support. Summary Hiring a low-cost essay service may be a right pick for students at one time crunch. The Tried and True Method for English 201 Essay Samples in Step by Step Detail Public high schools have their very own fair share of issues and in the event the student isn't careful, they could wind up in a massive mess. Exams are a fantastic means to reinfo rce and rate students' understanding of the program content and main ideas. After all, the duty of the student is to just explain how other positions might not be well informed or updated on this issue. With this implementation of uniforms, students don't have to be worried about attempting to outshine different students in dressing. The Fight Against English 201 Essay Samples The most important portion of a quick essay is known as the body. First and foremost it's vital to make certain that you comprehend the essay question fully and your essay answers each part of the question adequately. The second sentence gives vivid details to create the reader feel like he's there. Reviewing some narrative essay examples will be able to help you to organize your information and help you decide how to compose each paragraph to acquire the best outcomes. For instance, the price of a persuasive essay will differ from a proposal essay. At this time, you may just be thinking that you're finished with your essay, but you're not. All essays will have a certain topic that's either one you choose or one which is provided for you. If you're going to compose an interesting, unique essay, you will have to do research. High school essays are structured very similarly no matter the topic and great essay structure will enable you to write a crystal clear essay that flows from 1 paragraph to the next. There's quite a few essays completed by them. High school essay examples incorporate a number of short essays like narrative, persuasive and analytical. Write superior essays with an internet class.